Because he depended on daily sales to generate the cash he needed to keep the business, then called Blue Ribbon Sports, alive, “the daily pair count determined my mood, my digestion, my blood pressure, because it largely determined the fate of Blue Ribbon,” he writes. For example, Knight describes receiving the “pair count” (how many pairs of shoes shipped) from the warehouses every day. Knight is able to convey the fear and frustration of living on the edge that continues year after year, even as his company continues to grow. As with a detective series in which we know the detective will emerge unscathed, the fact that we know the ultimate outcome of this story does not deter from the white-knuckle ride on which Knight expertly takes his readers. The book’s chapters are organized by year, and much of the book is spent on the first 10 years of the company (launched in 1962). Knight tells a surprisingly riveting tale. Shoe Dog, the story of Nike written by its founder, Phil Knight, offers a new perspective on the brand. Everyone knows Nike - or at least we think we do. Its outsourcing business model is considered genius by some, controversial by others. Its swoosh, famously created by an art student for just a few dollars, is ubiquitous. Nike is one of the world’s most famous brands.
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